John Brownlee, writing in Fastcompany says that Kindle finally gets typography that doesn't suck. I agree. Bookerly totally transforms the Amazon Kindle reading experience. You'd think the choice of typeface would be a minor thing; as long as it's legible it will do. But Amazon has designed something that makes reading a real pleasure again.
Amazon's Kindle e-reader is a lovely single-purpose gadget, with an industrial design ethos that, in its singular focus on the purity of e-reading, even Dieter Rams could love. The iOS and Android apps are even great. But no matter what gadget you read on, the Kindle's typography and typesetting has always been a bit of a disaster, with six different typefaces, that are barely suitable for reading an actual book. (Who reads books in Futura, anyways?) As for the typesetting, "hideous" is the word many type lovers would use to describe it.
But today, Amazon is making a big step towards better typography on the Kindle. Not only are they unveiling Bookerly, the first typeface designed for the Kindle for scratch, but they're finally solving the Kindle's typesetting problems with an all-new layout engine that introduces better text justification, kerning, drop caps, image positioning, and more.