Apple: "No, but......." to netbooks
THIS MORNING'S financial results from Apple show first-quarter revenues of $8.16bn and net profit of $2.1bn thanks, largely, to iPhone and iPod Touch sales. Not such positive news for the prospects of a Mac netbook, according to the statement by Apple COO, Tim Cook. Despite the fevered rumours in the Mac world, he says that current netbooks, with their small keyboards and small screens, do not cut the mustard. The size format would not provide the expected Mac experience, he believes. Nevertheless, Jason Snell of MacWorld sees method in this play-down by Apple. Says Snell:
"If you follow Apple regularly, you’ll know that the company often runs down its competitors in a category before introducing its own game-changing product in that category. Cook’s past statements lead me to believe that Apple is indeed planning its own answer to the netbook—and his statements during Wednesday’s conference call did nothing to dissuade me from that opinion."