Apple CoxBook: Origin of the Mac name
Author: Michael Evans
Yesterday's Mac history post by Tony Cole had us both ferreting around to discover the origin of the Mac trademark. Not too many Wikiclicks later I had found an article by Jef Raskin who worked on the original Mac Project.
Jef was the 31st employee of Apple in January 1978. It was Jef who had a thing for an especially delicious apple, the McIntosh. The spelling had to be adjusted for legal reasons, but that's how it started.
I got to wondering: what if Jef had preferred the Cox's Pippin, billed as the best-flavoured apple ever? Would we now have an iCox on the desk? Or a CoxBook Pro in the Crumpler messenger bag? Stranger things have happened.