Windows of Opportunity: iPad Trojan for Apple

Posted on by Mike Evans

Author: Michael Evans

Fascinating to see research that shows just over 50 percent of new iPads have gone to Windows households. It looks like the pad is following the trend started by the iPhone: It's an Apple Trojan in an alien environment. 

You could argue that the iPod was the first example of an Apple product that exposed non-believers to the world of Apple; it has been credited with starting the renaissance in Apple computer fortunes in the early '00s.

But it is the iPhone that really opened th floodgates for Apple. Upwards of 100m people have experienced the Cupertino way of doing things on phones and touches. Many of them, am sure, have been heading the line for the new MacBooks and Pros. 

The iPad will reinforce the trend. Satisfied owners will start to wonder about the experience of owning a Mac computer. Apple's tight branding policy and great design strengths will draw in many of the new iPad owners. The closed hardware/software system--once a liability--is now one of Apple's greatest strengths.

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