eReaders: Google Editions to join the fray

Posted on by Mike Evans

Author: Michael Evans

Competition is good for business, particularly when it comes to buying electronic books. First we had Amazon and the Kindle, then Apple's iBookStore. Now, Google have announced the Google Editions e-book store for launch in June or July. Perhaps now we have some real competition we can look forward to electronic books becoming cheaper than traditional books with all their production costs, waste of resources, distribution and high-street store display areas. It is definitely good news for avid readers, particularly those using "open" platforms such as smartphones and the iPad. We can probably look forward to a Google Editions app for the iPad and iPhone/touch so users will have three main suppliers to choose from. Soon, now that e-books are no longer a novelty, competition must bring down prices. 

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