Why so many Macs in Starbucks?

Posted on by Mike Evans

Ever sat in Starbucks and analysed computer use? Over the past week I've been keeping a record out of interest. In the laptop category MacBooks outnumbered non-Macs 4 to 3. On the tablet front it was no contest--Apple holds 100% of MacBucks. If you worked solely on market share you'd expect to find ten PCs to every one Mac. Maybe Apple fans have a particular passion for StarBooks, or maybe it's just a reflection of the real world. Who knows? But it's interesting to see nonetheless.

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