Smart TV: Are we about to see Apple's entry into the TV market?

Posted on by Mike Evans

Apple could launch an internet-connected high-definition television set by the end of 2011, according to a report by analyst Brian White of Ticonderoga Securities (via AppleInsider). He believes the product could go way beyond the current Apple TV smartbox and become a full-blown TV.

While this is just another rumour, there have been many mutterings for over a year that something is afoot on the TV front. Another analyst, Gene Munster of Piper Jaffray has been a strong proponent and believes that Apple will introduce a set up to 50in in size but not until later in 2012. He has said that the recent $3.9-billion Apple investment, believed to be aimed at securing key components, is more evidence to support a forthcoming Apple HDTV.

To me is makes sense. Apple have the unrivalled brand image and reputation to allow them to make a flying entry into the competitive television market. They have tremendous experience in producing large HD displays up to 30in and, crucially, they have the eco-system to provide a major pull for buyers. They entered the smartphone market in 2007 to cries of doom, then they surprised the market again last year with the iPad. Apple is an innovative company and the consumer base is surely strong enough to support a move into television.

Pity I’ve just pensioned off my 40in set and I’m now staring at a temporary minute substitute from the guest bedroom. Maybe I should suffer the small screen a bit longer so I can see what materialises from Cupertino.

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