Apple's packaging room does not surprise

Posted on by Mike Evans

It’s no surprise to learn from Adam Lashinsky’s Inside Apple that Apple has a secret room devoted solely to designing product packaging and trying out all the options. Apple’s packaging, majoring on customer-friendly and recyclable cardboard, is a paragon of style and economy. Just look at the 11in MacBook Air box and marvel at the thought that has gone into such economy of space and sheer cuteness. The same goes for most Apple products, with plastic packaging kept down to an absolute minimum.

Contrast Apple’s excellence with the packaging of most modern gadgets and gizmos. It seems that everything has to be enclosed in a plastic strongbox that defies scissors or hammers and risks the new owner’s life and limb. I detest these user-unfriendly monstrosities. They should be banned and everyone should be shamed into following Apple’s lead.

(Via AppleInsider)

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