New iPad branding marks return to Jobsian simplicity

Posted on by Mike Evans

I’ve read mixed views on Apple’s decision not to give the new iPad an incremental moniker. In general, though, the consensus is positive. Most see it as a return to the sort of simplicity initiated by Steve Jobs after his return to Cupertino in 1998 and which is still the order of the day in Mac nomenclature. Austin Carr, writing in, explains what is behind the move and adds his endorsement of Apple’s new policy.

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