Apple now top global brand

Posted on by Mike Evans

After years of climbing the rankings, Apple is now the best-known global brand, knocking Coca-Cola into third place and topping second-placer Google. Microsoft has fallen to fifth place while MacDonalds is seventh, Mercedes 11th and Disney 14th. in today's report by Interbrand, Apple's brand name is valued at $98bn, a hefty slice of the company's market value.

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