Amazon's Echo might just prove a winner

Posted on by Mike Evans


The new Echo cylindrical speaker from Amazon is a unique beast. Apart from usual the speaker rôle of playing music, the Echo incorporates a Siri-style intelligence. It responds to the "wake word" (another one for the Oxford English Dictionary next time round) which is "Alexa", not to be confused with "Siri". 

Alexa listens for your every utterance and attempts to answer all your desires, including the usual Siri-style information but also ready to add items to your shopping list and other useful tasks. Echo is being launched in the USA and potential buyer can request an invitation that will allow them to buy the speaker for $199 when it is available in the next few weeks. Prime members can snap it up for only $99 for a limited time. 

Echo sounds like an interesting concept. Unlike the phone flop, Amazon could have a winner on its hands this time. When it gets to the UK I could be tempted.

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