An 18ct gold Apple Watch. What next?
In all the rumours, no one suggested the Apple Watch would come in 18ct gold. This, together with the other editions and the interchangeable strap concept is a real winner. Now we know what all those new recruits from the Swiss watch industry and the luxury goods manufacturers have been doing since they joined Apple. As Jony Ive is reported to have said has week, the Swiss watch industry is in trouble. Too right.