Apple stuns Wall Street with seven-way stock split

Apple's 2014 Quarter 2 results were better than Wall Street expected: $45.6bn revenues, $10bn profit and iPhone sales leading with a 17 percent increase, despite a drop in iPad sales because of "inventory problems". But the shock came in the company's decision to go for an unprecedented seven-for-one stock split. Historically Apple has had only two stock splits, both at two for one.

This decision transforms Apple from a $500ish-per-share company into a more modest $70ish stock. The decision makes the stock more approachable, puts Apple in line for inclusion in the Dow industrial averages index and probably presages a growth in value. Tim Cook has admitted that Apple is currently undervalued and trades on a low-for-sector price/earnings ratio of 13.2. But it could also bring problems in encouraging more volatility as it attracts more short-term capital.

One thing, though. It is easier to imagine a $70 stock rising to $100 than a $500 share trading at $1,000. Now, with a single share costing little more than a Bluetooth keyboard, instead of a specced-out iPad Air, Apple is likely to be more attractive to small investors and this, in the short term, is a good thing.

See results overview here on Macstories

Thunderbolt on a roll at last

Thunderbolt is on a roll. A few months ago we were moaning about a lack of peripherals. Suddenly there are disk drives and docks, such as the new Elgato Thunderbolt Dock, appearing by the day. All this is before most of us get our hands on Thunderbolt 2 which is already here on the new MacPro and, presumably, scheduled to migrate to other models in the range this year.

Back of Elgato's new Thunderbolt Dock which will retain for around £200 including an otherwise expensive Thunderbolt cable. It is just one of the dozens of new peripherals being launched to support the standard

Things are hotting up. Today, from MacRumors, we hear that Intel is planning yet another enhancement, code-named Alpine Ridge, that will increase bandwidth from TB2's 20Gbps to a blistering 40Gpbs.

The specification shows a 50 percent reduction in power consumption and new sockets which can also handle device charging up to 100 Watts. There will be adapters for backward compatibility with TB1 and 2. The development means that everything, including all peripherals, additional ports and even the MacBook's power supply will soon be handled by just one cable.

No news yet on a date for the introduction of Thunderbolt 3 but all this activity is encouraging for those of us who have committed to Thunderbolt in preference to the slower but ubiquitous USB 3.0 standard. The renewed confidence will encourage the sale of the still-expensive disk drives and other peripherals.

Meet and Seat: A truly dreadful idea from KLM

Facebook, LinkedIn or Google+ user and you are fair game when you venture abroad with KLM

Probably the only place you can now be free from "social networking" is on a plane. I savour the hours of peace, without even a phone call, text, email or friend request. And I don't feel obliged to chat to the guy in the next seat if I don't want to.

All that could change if Dutch airline KLM's Meet & Seat programme takes off.  It allows you to check out social profiles of other passengers and plonk yourself next door to someone with similar business interests. Does anyone, I wonder, think this is a good idea. It sounds just about as appealing as Russian roulette.

British Pathé: 85,000 historic videos now on YouTube

You can now watch 85,000 historic British newsreel items on YouTube, covering 80 years of world events. There are also even older examples such as this video of Queen Victoria's funeral in 1901, thought to be one of the world's first newsreels. The quality is remarkable considering the primitive equipment. Note the way in which the cameras are all fixed in position and it is up to the funeral procession to pan past in quick time. I particularly like the naval shot of what appears to be the Royal Yacht rushing past a parked ship at unfeasibly fast speed while the camera stays resolutely fixed to the spot.

There are weeks, if not months of entertainment and nostalgia on the British Pathé YouTube page. I am already addicted.

Choosing exactly the right MacBook for you

Rob Griffiths' dilemma, outlined in MacWorld:

There was my main iMac, which I love. Then there was my “power” laptop, a mid-2010 15-inch MacBook Pro (with the 1680-by-1050 display and a recently installed 750GB SSD), which I love. And there was my “light” laptop, a mid-201211-inch MacBook Air, which I love (and which replaced an older 11-inch Air). So what was the problem?

If it sounds familiar, it is. For several years I was addicted to the 11in MacBook Air. I have owned three of them and two are still around, performing faultlessly. I loved the go-anywhere portability and light weight. Even the small screen I could live with and the latest Air served as my main computer even when travelling for up to a month.

Then I realised that most times when I travel I would take the Air and park it on a desk and there it would stay until the return flight. For day-to-day computing I was becoming more and more content to use an iPad. I began to see the Air as restrictive. In particular, as a keen photographer, I missed a built-in SD card and I felt I really could do with more processing power and a better, larger screen. 

Just over a year ago I caved in and bought a specced-up 15in MacBook Pro with retina screen. It became my desktop computer and my travel companion, despite the unaccustomed size and weight. After an 11in Air you really know you have a computer in your bag. But I now have my processing power, I have the convenience and speed of the internal SD card slot and I also value the two Thunderbolt ports (one feeds my old Cinema Display at home, so I really do need that second port). With its 16GB of memory and 512GB SSD drive, the Pro has never been found wanting. And I just love the large retina display which is a delight, particularly when I am stuck abroad for weeks on end. No longer do I have to compromise.

I kept the latest 11in Air in commission. For some months, I would take it on shorter trips and, occasionally, out for walkies in my backpack. But single-day outings became less frequent. While working with two or even more computers is pretty painless these days, thanks to iCloud and Dropbox especially, there are always some small niggles when you pick up a computer that hasn't been used for a week or two.

Eventually I started taking the bigger computer even for short trips. I now use the MacBook Pro exclusively and the Air is sitting in the cupboard, unused but certainly not unloved. Every time I power it up I face a barrage of updates and I am wondering why not to sell it.

Where from here? I have more of less come to the same decision as Rob Griffiths.  When it comes time to update in the Autumn I will replace the 15in MacBook Pro with the smaller, lighter and more totable 13in Pro. Like Rob, I've spent some hours playing in the Apple Store and, all things considered, the 13in Pro is just about the ideal tool for someone who wants just one computer for all purposes. My only caveat is that I will wait to see what announcements Apple makes during the year but, for the moment, I favour the smaller MacBook Pro. 

Having a blast with Readly in magazine heaven

I was enthusiastic about Readly, the all-you-can-read magazine streamer, when I reviewed it last month. Now, with more experience under my belt, I am totally hooked. Despite having favourited only six or seven publications out of the available 400, I am getting remarkable value for my £9.99 monthly subscription. I have gorged myself on most of the back issues (up to twelve months' worth) on all my favourite titles, ranging from photography, to motoring, to hi-fi equipment and I am loving it. Some other titles, while not of primary interest, are also worth browsing. For instance, television listing magazines are not something I would ever consider buying. But when they come free there is no harm in taking a peek to find out what's new.

My friend Paul Gauntlett suggested an alternative to Readly, Readr, and I have dutifully had a play. Some 10,000 magazines are listed including, as Paul points out, MacUser. The lack of useful computer titles is my only gripe with Readly. However, I found the user interface of Readr rather confusing and not as friendly as Readly. The service is a little cheaper ($9.99 instead of £9.99) and the cast of publications is different. But I see nothing to cause me to turn away from my first love, Readly. It is certainly worth investigating both options, particularly to look for your must-have titles, before parting with your cash.

When I reviewed the iPad app I confirmed that reading an A4-size publication even on an iPad mini is perfectly acceptable and, indeed, pleasurable. I still think so. On a four-hour flight from London to Athens this week I managed to catch up on the back issues of Amateur Photographer and Shutterbug among others. A big advantage of streaming services such sd Readly is that downloaded magazines stay on the device until deleted. You can carry around with you a gigantic stack of publications--just like you can carry your entire book library on a Kindle or iPad. Magazine heaven.

Review: Bose QuietComfort 20i noise-cancelling earphones

The detachable silicone "wings" may look nerdy but they offer the most effective way of keeping earphones firmly attached to the ear. Inset is the cable-mounted remote control unit

The idea of noise-cancelling headphones is enticing, especially for frequent air travellers. And when it comes to suppressing noise, Bose is without a doubt the bees' knees. I have tried all the company’s offerings but, while they all work well, none has captured my attention like the latest in-ear QuietComfort 20i model.

Previously I have owned the QC 3, which fits on ear and uses rechargeable batteries and the QC 15 over-ear device which has the advantage of using standard non-rechargeable AAA batteries. Both were uncomfortable for me, although I am probably in a minority with this view. Both, also, are bulky and take up a lot of room in the on-board bag. Many times when travelling light I decided I couldn’t justify packing them.

When I first saw the in-ear QC 20i phones I was sceptical. How could an in-ear design succeed in cutting out all background noise? Could these tiny earphones be worth £260? I tried them in my local Bose store and was definitely impressed, so much so that I immediately put the bulkier QC15s for sale on eBay. Still, I didn't rush into buying the 20i and decided to do some research.

Another, longer visit to Bose and I was sold on the 20i. As far as I could tell, these earphones are just as effective at noise suppression as their bigger brethren. The sound reproduction is also excellent. I am no audiophile and, frankly, the ultimate in audio technology is wasted on me. The Bose MIE2i phones were perfectly good as far as I am concerned; and the QC20i phones are just as satisfactory, if not more so. If in doubt, visit a Bose store and take a test to see if the sound is for you. To my ear, the phones have plenty of bass and a pleasant overall rendition. I would rate them better than the Etymotic hf3 which, despite the expensive made-to-measure ear-canal silicon earbuds, I never found truly comfortable.

The power module is tethered to iPhone or iPad with a short 5cm cable. It has an on/off switch and status lights for battery and the Aware mode. The module is charged from a standard USB micro cable

All electronic noise-suppression earphones require a powered unit and, in the case of the QC 20i, this takes the form of a slim oblong wafer (8.9 x 3.2 x 0.95cm) which has a very short (~5cm) cable to attach to the source. It is always right next to your iPhone or iPad and this can sometimes be an inconvenience. However, given the choice, it is perhaps a better location for the gubbins than in mid-cable or nearer to the headset.

The electronic unit is charged with a standard micro USB cable which is supplied by Bose, although you have to provide your own charger. An iPhone charger or, even, the USB port of a computer will do the trick. I am all in favour of USB charging because it means there is one less item to pack (or to forget more likely). The unit features an on-off slider switch and two status LEDs―one for battery charge and one for Aware mode (which allows you to hear some surrounding sound and which is toggled from the in-line remote controller). All in all, it is a slim and attractive appendage and is a small price to pay for the noise-cancelling capabilities of the headphones.

Charging time is two hours and the battery should last 16 hours between top-ups. If you do run out, during a flight for instance, the earphones will lose the noise cancellation but will continue to function.

Chocolate rules

Apart from the rather unattractive two-tone chocolate brown colour, the 20i looks identical to the MIE2i phones which I bought a couple of years ago. As with these traditional earphones, the cable ends in a control module with an on/off button and the familiar back/forward/pause buttons. There is a microphone to provide integration with the iPhone (note that an alternative model, the QC 20 is available for non-Apple hardware).

On the side of the module is a mode button which is not found on the standard MIE2i phones. This toggles full noise suppression and partial suppression so you can choose to hear what is going on around you without removing the pods. This is particularly useful when the flight attendant asks whether you prefer red or white wine. From this control pod branch the two cables for the left and right ear pods. The position of the control unit is fixed so there is no adjustment of cable length possible.

The two ear buds fit snugly in my ears, unlike many competing units, and are held effectively in place by the soft rubber wings ("StayEar" in Bose speak) which slot into the ear cavity. These wings are similar to those seen on other Bose earphones such as the MIE2i and, while they may look a bit nerdy, they are extremely effective in gripping the ear. Three sizes of winged bud are supplied so you can be sure of a good fit in any ear.

The markings on the ear pods to indicate left or right are very indistinct and are almost invisible in poor light. I came to rely on the rubber wings to help me decide which ear is which. The wings should face backwards when installed inside the ear so it is easy to tell left from right.

Soon after purchase I got the chance to try the QC 20is on a ten-hour flight from London to Beijing and my initial in-store impressions of the noise-cancelling abilities were confirmed. A good test is first to listen to music with standard earphones, such as Apple's basic model or, even, the Bose MIE2i. Then swap to the QC 20i and you are met with total silence until the music or speech comes through loud and clear without any distractions. There is no need to ramp up the volume in order to overcome the background noise because there isn't any. The noise of the plane is a subdued whisper, barely audible. Even loud voices in the vicinity go unnoticed. Having tried all the Bose noise-cancelling earphones I believe the QC 20i is as good as, if not better than the larger headsets.

Comfort is exceptional. Normally, with any type of earphone―in, on or over ear―I begin to feel discomfort after an hour or so. Not so with the QC 20i. These are definitely the most comfortable earphones of any configuration I have ever used.

The small neoprene carry case includes a net compartment to hold spare silicone winged buds and the short USB charging cable. You supply your own power source.

When you read about noise-cancelling earphones you naturally think about improving the experience of listening to music. In reality, these in-ear Bose phones are just as good when listening to nothing. Pure silence can be immensely gratifying. I found the phones useful when trying to sleep on a flight. They cut out all the annoying stuff, including the all-too-frequent announcements about duty free. I even used them in a noisy city-centre hotel during my visit to China and I can confirm that they are more effective than earplugs.

Verdict

The QC 20i earphones offer classic simplicity of design and extreme functionality. The supplied pouch is very compact (3.2 x 7cm) and includes an accessory pocket for spare silicon winged buds and the satisfyingly short USB cable. But are they worth £265? To my mind the answer is an unequivocal yes. I would regard them as an essential travellers' accessory simply for the noise cancellation, let alone the pleasure of listening to pure music without background distraction. I can also say that they are not just smaller but better than the QC15 (£300) and QC3 (£260) headsets. They are a prime example of less being more.

Product photographs courtesy of Bose

Afterthoughts: Following more real-world use of the Bose QC20i headphones I admit I might have been a tad inaccurate in the use of the world silence. In a very noisy area (I am thinking of the deck of a crowded Easter ferry meandering among the Aegean Islands--and Greeks are nothing if not loud), I have realised that there is a very feint background hubbub which is so subdued that it is completely obliterated when listening to music. The odd thing is that people right next to you are are unheard but the hubbub comes from the distance. On an aircraft, voices are usually local, therefore well suppressed, and the headphones do an excellent job coping with the constant hum of the aircraft. I have no reason to alter my glowing testimony of the 20i phones; they really do suppress noise to a remarkable extent. But, if we wish to split hairs, silence it is not.

Mobile Bliss: Enter the 30-second charge

When my electric car appears I am unlikely to stray more than 30 miles from the comfort and convenience of my little electric umbilical cord on the drive. I can dream, however.

As I await delivery of my 120-mpg electric Nissan Leaf, my thoughts are now increasingly concentrated on battery charging. Battery technology is the only thing holding back the adoption of electric vehicles (apart from the obvious one of the price premium, but that problem would right itself in time). I will be lucky to get a range of 85 miles from the Leaf and, already, my scheming brain is toying with improbable tasks such as driving from London to Manchester and back. I hear that Nissan dealers offer a 30-minute charge, so in theory I could cover the 200 miles to the north by navigating from one dealer to the next. Once there, though, I might never get the car back to London except on the back of an RAC low-loader. 

This is all fantasy, of course. I will probably never venture more than 30 miles from the comfort of my little home charging port and I will be content because 90 percent of my car mileage is local. All this makes the Nissan both a niche product and an expensive vehicle, suitably only as a second car. This is a pity.

There is hope, however. A new system could be offering a 30-second iPhone charge by the end of 2016. Just imagine how this would transform the usability of all mobile devices. And scaling up the system, just possibly, could help with the greater task of charging my car. One day soon, I firmly believe, there will be a sudden breakthrough in battery technology, not just in charging times but in terms of power storage. I can't wait, although spare a thought if you see my white Nissan stranded on the hard shoulder of the M6. My trusted Mophie Power Station wouldn't cope with that. 

Procrastination: Relax, it's in your genes

I readily admit to procrastination. We all do it to an extent; I suspect I am more prone to it than most. To get things done I need constant prodding. And that's where project management systems such as the wonderful OmniFocus come into their own. I absolutely rely on it to nag me every day. Even so, I procrastinate constantly by moving tasks from day to day without end. 

Over the years I have read every bit of advice on overcoming the disease. It's like gobbling up diet plans. Every new idea promises to solve a live-long affliction. But now I no longer need worry about a cure. It's in my genes, as this article in the Daily Mail confirms.

Now I've written and published this insight I can tick it off the list in OmniFocus: Procrastination overcome for the next ten minutes.

Braun SK-55: Origin of our species

Arnold Kim on the Braun SK-55:

If you’re a designer, you already know what this is. This has always been one of my favorite design icons and in my opinion, is the most crucial product to Braun’s history. Sure, you could argue that something like the Thonet No. 14 chair is a more influential product but in the consumer electronics world, this is the apex. The SK series by Braun is our On the Origin of Species. It's the foundation of everything we believe today as creators of objects and experiences.

iDroop: And the cure comes from Zagreb

No sooner do I start fretting over iDroop and searching for a safer pocket for the iPhone than in sails the solution from Zagreb, Croatia, of all places.

Bye bye worries over phone-induced impotence. A pair of WTF jeans from the Balkans is likely to be all the protection you need. These radiation-proof keks could be just the ticket, despite the hefty price tag. Pedja Pusela and his extensive coterie of colleagues aims to nip the modern scourge of iDroop in the bud.

The jeans even come in V1 and V2 versions just like the German's secret rockets which rained down on London at the end of the second world war. With copper-bottomed protection like this, what man could resist? I'll take the V3 please, for ultimate protection.

iPhone Battery: Stop the drain and improve your life

This is the time of the year when the 9-month-old iPhone begins to show the first signs of reduced battery; when we start to check compulsively that battery charge percentage at the top of the screen. It is when the phone starts to need a top up before the end of the working day.

Just how many of those apps, some long forgotten, need to be enabled for background refresh? Very few, if you are honest with yourself

What to do? We all have our pet schemes, including closing all those apps that “remain in memory” after use. Sometimes, though (as in this particular instance) we are doing exactly the wrong thing.

This is just one scrap of invaluable advice I gleaned from Scotty Loveless’s Ultimate Guide to Solving iOS Battery Drain. This is required reading for anyone who worries about that ever-shrinking battery reserve. Among other advice, Scotty tells us how to:

• Test battery drain by using the usage and standby times
• Disable background app refresh and location services for apps you don’t care about 
• Learn to stop quitting tasks in multitasking. Leave them open, it’s kinder to the battery
• Disable push notifications for apps that annoy you

Armed with this advice I took the surgeon’s scalpel to my settings, especially to location services, notifications and background refresh. I was astounded to find that so many seldom-used and inconsequential apps were enabled to use background resources. I even realised I do not need notifications, nor background refresh, for some of the apps I rely on regularly.

My settings are now pruned to the bone and I look forward to seeing how the battery life improves as a result. Scotty’s final bit of advice: Turn off the battery percentage indicator and quit worrying.

iDroop: New peril for virile chatters

Today it has been disclosed that carrying an iPhone in your trouser pocket is likely to lead to erectile dysfunction.¹ So there. "Researchers" and "Scientists" have spoken. For the past ten years I've been shouting into the the phone at arm's length for fear of a brain tumour. Now I need to fret over brewers' droop: Is there no end to the angst? I am rapidly running out of pockets, arms and optimism.  So where to keep the phone when not in use? The only solution is to have it trundle after you in a lead-lined carry-on-style coffin and communicate entirely  by Bluetooth. Come to think of it, doesn't Bluetooth cause bunions? 

________

¹ Health warning: This story comes to you courtesy of the Daily Mail.

Office 365, Mac and iOS for £65 a year

In its first week Microsoft Office for iPad has been successful, with over 12 million free downloads. When the suite was introduced I was very negative because, for me, I saw no need for anything other than the free iWork suite. That said, I can understand that the millions who use Office at work will welcome the ability to edit and work on documents in native format. The free apps, as I understand, allow viewing but not editing. The smart option seems to be to subscribe to Office 365 Personal which gives you the Mac suite plus full access to the iPad apps. Tom Bradley at TechRepublic explains:

When you buy the standalone Microsoft Office desktop suite, that's all you get. The desktop suite costs significantly more up front and is licensed for only one PC. Period. Office Home & Student 2013 costs $140, and it only includes Word, Excel, PowerPoint, and OneNote. For $220, you can get Office Home & Business 2013, which adds Outlook -- or for $400 you can get Office Professional 2013, which includes everything in Office Home & Business 2013, plus Publisher, Access, and some additional tools.

Compare that to Office 365. Office 365 Personal costs $70 per year. It includes licensing for the current version of Office on a PC or Mac, and on a tablet, and it also comes with 20 GB of cloud storage on OneDrive, plus 60 minutes per month for Skype calls. Just comparing the value of Office 365 Personal against the cost of Office Professional 2013, it will take almost six years of Office 365 subscription payments before you'll spend the same $400.

If I needed the full compatibility with Microsoft Office and, more to the point, if I still created extensive spreadsheets, documents and presentations, the subscription-based access makes a lot of sense.

Even within the iWork suite I have no need for Keynote and I make very sparing use these days of Numbers and Pages. Most of my work is centred on plain text or Markdown which serves well for the writing I do. But the subscription service does appear to be a good deal, particularly since Office 365 includes three apps that have no integral iWork equivalent: Outlook, OneNote2¹, Publisher2 and Access.

Apple does offer free apps for Mail, Calendar and Contacts which mirror Outlook but in a less integrated fashion. In the past I have been no fan of Outlook although I admit I haven’t used it for many years. I also tend to prefer the more flexible approach of Apple's PIM applications.

Apple should be pleased with the positive reaction to Microsoft's initiative. It provides much greater integration of Apple products for business users and should be a positive factor in explanding sales of iPads and iPhones.

Here in the UK, Amazon is offering the family pack of Office 365 for an annual subscription of £65. It sounds like good value to me, particularly since it can support up to five users in one househol―plus giving an extra 20GB of cloud storage per user and up to 60 minutes' free worldwide Skype calls per month. It also gives full access to the iOS apps and this is now the icing on the cake.

I cannot fault the value. The main question is whether or not I really need Office 365. While the cost seems reasonable, it is an annual recurring charge. Apple's quite respectable suite of competing applications come free.

¹ I am now told that OneNote is not included in the Mac application but it is available as a separate download from the Mac App Store. Access and Publisher are for PCs only.

Microsoft Office 365

Note: The above Amazon link offers an annual subscription of £65. If you subscribe direct with Microsoft the UK price is £79.99

Fantastical for iPad arrives at last

There is only one calendar app ever I wanted to use on my iPad mini. It was so good I put up with the using the  iPhone 2x version instead of any of the made-for-iPad alternatives in the store. As a result, for over a year, I have been waiting patiently for an iPad version of Fantastical to complement the popular Mac and iPhone apps.

Today my wish was granted with the release of Fantastical for iPad. Unlike the make-do-and mend use of the blown-up iPhone app on the iPad, this new version is built specially to take advantage of the large screen. It has a new interface that takes the convenience of the familiar iPhone app and turns it into a beautiful calendar app for serious schedulers. 

You can check out Fantastical and watch the introductory video here

Federico Viticci of Macstories has been using the beta version for some months and has today published one of his thorough assessments.

Waterstone: Ebook sales in UK to decline

Tim Waterstone, founder of the British high-street bookseller, Waterstones, has predicted that sales of ebooks in the UK will soon go into decline. "Ebooks have developed a share of the market, of course they have," he told the Oxford Literary Festival, "but every indication―certainly from America―shows that the share is in decline. The indications are that it will do exactly the same in the UK".

Waterstone founded his bookshop chain in 1982 and sold in 1993.

I can only speak for myself. I haven't bought a printed book for some five years and have no intention of doing so in the future. Whatever happens in the short term, I still believe that ebooks, will gradually replace the printed word. It just makes sense.

Review: Readly, the Spotify of the printed page

My favourites page in Readly: Fairly typical fare for the tech-centred male. But the Readly catalogue covers just about every category you could think of

I love the concept of Spotify.  It covers all my music needs and I am now sold on the idea of a fixed subscription, less than the cost of one CD a month, which gives access to the whole world of music. In the same way I am growing to love Readly, the Spotify of periodicals. One subscription currently allows access to over 400 magazines and many of their back issues. By next year I would not be surprised to find 1,000 magazines in the kitty.

Up to five years ago I would spend at least £40 a month on photography, automotive and other technical magazines. I stopped wasting all this money when I found that I could access most of the information I need from blogs and publishers' web sites. I did miss browsing from page to page; I even missed the ads. But up to now I have been happy with my alternative sources of information. Indeed, when it comes to tests of cameras, cars and other objects of desire, bloggers are often better informed and more entertaining than the paid hacks of magazines who tend to be journalists first and enthusiasts second.

With this background, I belong to the prime target audience for Readly and I have been giving the free trial a full canter.

Platforms

Readly is currently available for iOS, Android, Windows and Kindle Fire (but not Kindle e-in readers) mobile devices. A Mac app would be very welcome because Readly magazines would be even more enjoyable when viewed on the larger screen. It would also allow a greater number of back issues to be stored, just as you used to keep a pile of magazines in the old days. Just think how much space you can recover in the corner of the bathroom.

Content

I even had a free peek at the one-time highlight of my week, the Beano. Sadly, Dennis the Menace, the Bash Street Kids and Minnie the Minx have lost their once-irresistible allure, although I remain impressed by their staying power.  Talking of the Smallest Room (bottom right), Readly is the ideal way to recover that dusty corner stacked with dog-eared periodicals.

Readly is available in the USA, UK and Sweden (judging by the company name, Readly Aktiebolag, this is a Swedish outfit). While just over 150 of the titles are in Swedish, more than 250 are in English. They range wide over the whole gamut of specialist- and general-interest periodicals.

I even found Beano, a comic I was addicted to when aged eight or thereabouts. I've often thought of buying a copy for old times' sake but never plucked up the courage. Now, however, a free Readly peek has confirmed that childish humour hasn't changed much in the intervening decades. I am also happy to note that my tastes have moved on. Occasionally, one needs that sort of confirmation in life.

There are one or two weak areas in the catalogue. "Computing and technology", a field of particular of interest to me, is bereft, in the English language at least.  MacWorld is available in Swedish if you have the patter. All the English-language magazines in the category appear to cover audio/video and there are no mainstream computer titles available.

All in all, despite these quibbles,  I would defy anyone not to find at least half a dozen titles of interest; and that is all it takes to make the service worthwhile.

After signing up for the free two-week trial you can browse all publications and favourite those you would like to sample or read regularly. In the case of English speakers, we have the opportunity to select a medley of US and UK magazines which is highly useful, particularly in the tech field where most stuff is now published sort of in the middle of the Atlantic. In technology the two main versions of the English language converged years ago.

In the search box you can look for a specific title or narrow your choice down to a category of interest such as Computers  & Technology. Animals & Pets or Fashion & Beauty

Initially I chose about a dozen titles, including photographic magazines from both sides of the ocean, a brace of UK car periodicals and some audio/video monthlies. This is more than enough to keep me going and I will probably prune the list once I have settled down with Readly. It is important to bear in mind that when you select a title you get access to a stack of back issues, although I couldn’t decide whether there is any sort of limit because the service is relatively new. Nevertheless, there is a lot of pleasurable reading to be done. 

Downloading

On the Macfilos 120 Mpbs broadband most magazines were downloaded in under 30s. This contrasts with the slow progress when using 3G. In any case, I would not recommend wasting your data allowance in downloading periodicals. Readly allows pre download and storage of any selected issues so you can stock up with reading material for later access. There is thus no need for an internet connection when reading. You can opt  to download over a cellular connection but this is wisely turned off in the basic configuration. Still, it is good to have it available in emergency.

Last weekend, on a long train journey, I was browsing for new magazines and issues and I would have  welcomed a queuing system to allow selections to be downloaded automatically when wifi is reinstated. This would be similar to the queue system in RSS aggregators such as Reeder where I can now initiate sending stuff to Instapaper from the wuthering depths of the Piccadilly Line. Previously this was not possible and I had to try to remember my selections until I emerged at Holborn.

By default, downloads are limited to 30 issues but this cap can be adjusted in line with the available storage on the iPad. So far I have captured 15 complete magazine issues and have used only one gigabyte of storage. This is less than I expected, about 66 MB per issue, and it means I could afford to increase the limit on downloads in order to create that eminently readable bathroom stack of back issues.

In portrait mode reading is possible, even on the mini. . Sometimes, however, the type can be annoyingly small, leading to the need for zooming in order to read comfortably. This reservation would not apply when reading on the large iPad Air screen.

Reading

This is the first app which has made me want an iPad Air. Don’t misunderstand, Readly magazines do look good even on the iPad mini. But here we are dealing with an A4 page (or A3 in the case of a double-page spread) compressed to a degree where small print can sometimes be difficult to read. Zooming is a great help but becomes frustrating after a time, particularly when you have to remember to zoom back to standard view before moving to the next page. Although I have not had the opportunity to try the app on the larger screen of the Air, I imagine it should be possible to read comfortably in portrait without any need to zoom.

The same page in  landscape mode works very well on the iPad mini. There is no need to zoom the text in order to read and one flick of the finger moves from the top half to bottom half of the page

All is not lost for mini owners, however. I soon discovered that reading in landscape on the mini is preferable to using portrait format. This is counter-intuitive since most periodicals are printed in portrait format. Despite this, when viewed in landscape on the mini, the type is larger―in fact the width of the screen is only slightly less than that of the printed page. Surprisingly, too, there isn't much scrolling to be done. The mini screen in landscape mode accommodates half of typical A4 page and it is a simple matter of one flick up or down to reveal the other half of the page. On balance I prefer using landscape with the mini and it is probably even more impressive on the Air.

The two-page spread view is useful to gain a magazine-like impression but the type is just too small to be comfortable on the iPad mini. On the Air, I am sure, the two-page view will be useable.

Landscape viewing gives the option of two pages to view. Articles in many magazines stretch over a double-page spread and it is  often useful to be able to see the full layout as it would appear in the physical magazine. However, the pages are so compressed on the mini that reading is extremely difficult. This could be a viable option for Air owners and I suspect reading double page spreads in landscape mode will be popular.

Overall, the viewing experience is exemplary and, with the larger screen of an iPad Air to play with, I would find it hard to fault. Fonts are crisp and illustrations vivid (at least on my sample magazines but I suspect individual publishers will produce different levels of sophistication). Pagination is quick and reading is a definitely pleasurable experience.

Interaction

Bookmarks view which includes the title you have given to the clipping. This is a valuable facility where you can store references to articles you would like to revisit.

While most of the magazines I have tried are dumb PDF versions, there is scope for future development. Readly already includes a built-in web viewer and some publications feature a limited number of hyperlinks (notably Amateur Photographer from which most of these illustrations have been taken).

This is welcome and opens the possibility for greater interaction as Readly magazines become more sophisticated.

The web viewer includes a sharing button to cover basic functions (copy, email, open in Safari, SMS, Twitter, Facebook, LinkedIn) but it would be nice to see popular read-later services such as Instapaper or Evernote included. 

In addition to the sharing button there is a simple bookmarking feature which stores selected pages alongside details of the magazine, the issue, page number and your entered bookmark title.

Navigation

Tap on a page and you see the top menu bar with a very useful navigation bar comprised of page thumbnails.

Tapping on a page brings up the top menu (double-page view, bookmark and share) and a usefully sized thumbnail page bar. This is especially useful if you are returning to an issue you have already read and wish to find a particular article that you remember.

Value for money

Using Readly is like having a free pass to your local newsagent: Just sweep up as many magazines into your arms as you wish and walk out without bothering to stop by the till. Example: Among the titles I have already downloaded into the Readly app are Amateur Photographer and Autocar. Both are weeklies. Autocar costs £4.99 while AP is £2.80. This means that to buy all issues over the counter would cost a tad over £33 a month. With Readly these two periodicals represent just a small part of the material I can download and read every month for only £9.99. Whichever way you look at it, this is good value for money.

Crucially, in this example, I do not currently buy either of these weeklies. I have not bought them for over five years, although I was once a loyal reader. It just isn't worth the cost when there is so much information available free on the web. But I am happy to read them on Readly and I am being wooed along the way by the advertising. Both AP and Autocar can also now add me to their list of regular readers. Job done. Readly cooperation justified.

In technical publications such as Amateur Photographer, advertisements can often be as interesting as the editorial content. The fact that all a magazine's ads are included in the Readly version is a strong incentive for publishers to participate. Readly is likely to add greatly to magazine readership which, in turn, governs the rates publishers can charge for advertising.

Publishers probably gain little direct income from Readly subscribers. But there is a potential for a vastly increased readership and, crucially, greater exposure to advertising among those readers. Advertisers will certainly prefer Readly distribution to the more normal form of paywalled viewing where ads are often stripped out or replaced by Google's click payment system. Furthermore, using Readly is just like browsing a physical magazine, page by page, ad by ad, feature by feature. This, I am sure, is the publishers’ motivation for cooperating with Readly. For my part, I actually enjoy reading the advertising in technical journals. I can browse through offers, lists of items for sale and learn about new products.

Given the breadth of content, which can only become more extensive as the subscriber base increases, it is hard to imagine anyone could accuse Readly of being poor value for money.  Admittedly, if you find only one title of interest then you could be better advised to subscribe direct. But this is unlikely, I think, and your interests would have to be very narrow indeed if you can find only one item of interest. 

Another sweetener: If you do currently subscribe directly to any of the magazines in Readly’s library (whether for physical or electronic copies) you are probably committed to a minimum period. Readly’s subscription can be cancelled at any time if you decide  you don’t like it. And bear in mind that your Readly sub covers the family, with up to five devices linked to the one account.

Despite my dislike of paywalled sites, especially those of newspapers, Readly makes a great deal of sense to me. I am convinced even before the end of the two-week trial period and I have already handed over my credit card details. I can see more publishers joining as the months go by, just as music publishers have increasingly supported Spotify, and the future certainly looks bright, both for Readly and for us readers.  This is just another nail in the coffin of printed media, but a very welcome and useful nail at that.

The wizardry of the MacBook Pro

I couldn't resist this one and I am reproducing it courtesy of thaw.com. Gandalf, aka Sir Ian McKellen, takes a break during filming of The Hobbit and, naturally, turns to his trusty MacBook Pro.

Hiding iOS apps from inquisitive eyes and fingers

One of the big problems with iPads and iPhones is the absence of multi-user facilities. I hate friends asking to use my iPad because all the apps are only a finger press away. How much worse must it be if you are pressured into letting children use your tablet. My brother, who manages IT in a large school, tells me that he has a constant battle to preserve the integrity of the stock of iPads, both to stop children downloading Candy Crush or worse and to prevent them changing the password. No sooner has he closed one loophole, the ingenious small people find another. 

One solution for your own iPad or iPhone is to hide apps. Mike Wehner at  tuaw.com has detailed how to do this by nesting folders. It sounds like a lot of fuss over nothing but, if your iPad is in demand by friends and kids, the time spent could be worthwhile.

Find out how to hide your apps here.

OmniFocus 2.0 for Mac to launch end of June

It's over a year since Omni Group announced version two of its class-leading project management system, OmniFocus. OF is at the centre of my daily workflow but the current Mac application is beginning to look very dated, still visually reliant on Omni's outlining heritage. Version 2 promises to emulate some of the nice features introduced in the latest iPad and iPhone applications, including the popular Forecast view.

Omni Group has announced that the new Mac app will be with us towards the end of June and, in preparation, registered beta testers can download the latest build for evaluation. There is still time to register if you would like to join the test group before June. I am really looking forward to   reviewing this new version of what is generally considered to be the best Mac/iOS system for task management.