Panasonic reduced LX100 price by £100 even before camera arrives at dealers

Posted on by Mike Evans

Panasonic's press office has just told me that the highly-anticipated LX100 compact which was announced last month at Photokina has been reduced in price to £699. This is £100 less than the launch price and cameras have not yet hit the dealers. This is odd and I wonder why. Has the company suddenly decided that production costs are lower than originally thought? Or perhaps there is some strong competition in the offing from other manufacturers.

Either way, the Leica D-Lux at £825 is now less of a bargain, although the premium is still lower than that charged for the V-Lux.