Watch wraps off as the world reviews Apple's new little big thing

Posted on by Mike Evans

Apple has removed the embargo on the Watch and it looks like every journalist under the sun has been testing the new timepiece for weeks. Sadly Macfilos was not among the chosen, so I can only direct you to a number of sites with interesting and, generally, very positive views. One respected commentator, Ben Bajarian, had this to say:

The Apple Watch became my primary notification panel/dashboard. It is not only the most natural place to be notified and to decide what action needs to be done but, because the entire user experience was built for quick interactions, notifications may have found where they were destined to exist. Apple allows for a tight filtering of the notifications you want to occur. By limiting what I want to be notified of, I ensured only the most important things — from email, to texts, to calls, and even relevant app notifications — are exactly what I want to be notified about. It ensures each notification is meaningful.

More reviews:

Ben Bajarian, Techpinions

The Telegraph

John Gruber, Daring Fireball

Wall Street Journal

9to5 Mac

David Pogue, Yahoo


Nilay Patel, The Verge

Daily Mail


Josh Topolsky, Bloomberg

New York Times

Last word:

The watch is not life-changing. It is, however, excellent. Apple will sell millions of these devices, and many people will love and obsess over them. It is a wonderful component of a big ecosystem that the company has carefully built over many years. It is more seamless and simple than any of its counterparts in the marketplace. It is, without question, the best smartwatch in the world. (Josh Topolsky)