Leica Passport leaves UK borders as Adobe download scheme ends
Buyers of new Leica cameras in the UK are no longer entitled to the Leica Passport which offered accidental damage cover during the first year of ownership. The Passport, which was exclusive to Britain, was withdrawn with effect from April 1.
The free Lightroom download facility, also previously available to new buyers globally, has also been withdrawn. Instead, customers will be entitled to a 90-day licence for Adobe Create Cloud, equivalent to a 25% discount on the first year’s subscription.
Although these freebies were probably not a dealbreaker for Leica customers, they did help sugar the pill at the time of purchase. Their absence, particularly that of the Passport, will reduce the perceived added value in the minds of buyers. Leica compacts, which can be compared directly on price with similar models from Panasonic, will therefore be less attractive than they were. However, I do not believe the changes will do much to harm sales of the other models in the range, from the X and T through to the M and SL.