New: Leica Monochrom Pier Edition commemorates Wigan's industrial past
Leica Boutique Wigan is proud to announce the new Leica Monochrom M246 Pier Edition, designed to commemorate the 200th anniversary of the founding of the famous Wigan Pier, immortalised in George Orwell’s classic novel of the 1930s. The iconic camera and classic 28mm f/2.8 Summaron-M lens, both in a coal black slate finish in honour of Wigan’s proud industrial past, will be sold in an edition limited to ten examples. It is exclusive to Leica Boutique Wigan, a new and exciting boutique in the prestigious Makinson Arcade, just off Market Street.
The Pier Edition is presented on a bed of finely woven traditional coal sacking inside a highly polished case painstakingly constructed from genuine wood recovered from early 20th century canal barges at the Pier.
All ten sets include a commemorative pack of locally made black pudding and a voucher entitling the owner to a five-year supply of the Wigan delicacy, meat and potato pie. In addition, in a unique touch, every box contains a certificate signed personally by George Orwell (dec'd).
Said 23-year-old Fred Tyldesley, manager of Leica Boutique Wigan, “the Leica Monochrom is fast becoming an essential part of any local photographer’s arsenal. Eighty years ago at the time of Orwell’s fact-finding visit, deliberate monochrome photography wasn’t necessary because the town was at that time finished entirely in shades of grey because of the ever-present pall of smoke from coal burning fires.
"Colour came late to Wigan; but in recent years we’ve seen many bright developments as the town’s grim industrial past has receded in favour of modern industries such as the manufacture of baked beans.
"As a result, the 2017 Monochrom echoes Wigan’s proud heritage. Through the classic lens of this monochrome masterpiece the town's many historic buildings look just as they did 50 or 100 years ago . Many locals have commented on the black and white images of the old Wigan Mining and Technical College building, displayed in the Leica Boutique’s “Pit Gallery”, and said how much they are reminded of the 1950s.“
The Leica Monochrom has already been selected as the official snapper for the World Pie Eating Championship, one of the premier events in Wigan's busy social calendar. This year the theme will be "Pies in Monochrome".
Demand for the Leica Monochrom Pier Edition is sure to be high. If you wish to reserve one write to Fred Tyldesley at this address. The price has been fixed at £18,550, including VAT, but this is without doubt a good investment for the future. It comes highly recommended by Macfilos.